Residence 7R is a graciously oversized 846 square foot one-bedroom with separate alcove fit for formal dining or home office. 7R faces south spilling sunlight onto white oak floors through oversized casement windows surrounded in bronze. With a nod to the rich history of the neighborhood, the interiors are a blend of industrial and refined elements such as concrete 9' ceilings, warm walnut custom millwork, Nero Marquina black marble kitchens, and Blue de Savoie marble baths. Each residence has luxury Miele appliances and blackened nickel Waterworks fixtures and washer and dryers.

Residents are afforded a curated selection of modern amenities including a 4,100 square foot rooftop with an outdoor living room, furnished for sunbathing or enjoying staggering views of the city at night. Serve a meal on the chef's table prepared in one of the two outdoor kitchens. A 30,000 square foot Equinox occupies the base of the building and residents are offered a reduced membership price. There is a 24-hour doorman and a resident superintendent.

196 Orchard is a celebration of contrasts. Designed by globally acclaimed architect, Ismael Leyva and the self-described "unholy trinity", New York-based Inc. Architecture and Design, the fa ade marries the turn-of-the-century New York industrial character of the Lower East Side with a lifestyle that is distinctly luxurious. The muscular fa ade is layered in handcrafted black and real bronze glazed brick imported from Spain, while the vertical style of the windows are reminiscent of the diverse and eclectic artist's studios and sophisticated indie fashion shops nearby. Proudly positioned on the southeast corner of Orchard and Houston, residents are seconds from many of the best boutique restaurants and the hottest, ever-evolving night spots in New York City.